1. All businesses can benefit from press release distribution. No matter what industry your client is in and no matter how big or small they can benefit from press release distribution.
Even if they don’t have that “Oprah story”, you do have stories that can get coverage in local newspapers, trade journals, magazines, blogs, podcasts, and other publications.
2. Press release distribution is fairly inexpensive to provide. The only expense comes with using an online press release distribution service to get the story in the hands of key media. But even this is inexpensive, and when compared with paid advertising, press release distribution is almost always the more affordable option.
3. You'll be boosting the client company’s visibility. This is especially important for small businesses, but even large corporations need to fight for consumer mindshare.
4. Press releases establish you as an industry expert. Being an expert is good for media relations. Whenever the media needs someone to comment on a story related to your industry, you want to be the one they call on.
5. Good well-written press releases can spread far and wide. Most major media outlets get a significant percentage of their stories from local media outlets throughout the world. One reporter picks up a story, and then it spreads from one publication to the next.
6. Use your news to get our client's business more customers. With today’s online press releases, the media is no longer the only audience you’re writing for. 80 million people get their news online every day.
7. Investors keep up with the news too. Press releases highlighting the successes and advancements made by your client's company can be powerful tools for attracting investors. **Make sure to set up an online news room on your clients website for investors to browse through past press releases and company news.
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Unsolicited Testimonials For Bruce's Marketing & Copywriting Products
Why pay someone to write you a perfectly formatted press release when you can do it yourself?
After years of hiring press release writers I finally discovered a way to do it myself, but I needed a system that would allow me to write and produce presses releases in a snap. That's where the development of this Press Release Writer came from.
Press Release Writer is incredibly easy to use, the software asks you a series of questions, and once you've completed the steps the software generates a professional looking press release in HTML and rich text format. $29 Value
And don't forget the fees you'll earn. Even a single release can bring $195 plus any distribution cost...but most local PR packages sell for upwards of $400...even $600.
"This product, The Business Audit has earned me almost $9,000. When you know everything about a business you can help them the most." Annie C., Calabasas, California
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All Clients Are NOT Created Equal!
Maybe you know that, but there's a way to avoid the wrong ones and earn better fees...it starts with approaching the ones most qualified to buy marketing services.
Many consultants waste mountains of time going after the wrong clients. That just doesnt need to happen anymore.
I've developed a simple set of criteria you should see and apply in your market.
Want Local Businesses To Respond? Try Being Different! They're Looking For Something New...
Press Release Marketing Can Be The Answer.
My buddy Jim Edwards sent me pics of two recent checks for Press Release work...and he's not even looking for this business...there's plenty to go around.
How adding just one single word to a press release increased response a whopping 260%
Why your logo and branding actually hurt you with press releases
Use Press Releases To Push Bad Reviews Off Googles First Page.
The secret way to add perceived value to press releases to motivate readers/editors to call.
How to "frame" your PR so readers have no choice but to do what you want.
How a 1 page Press Release was worth $77,000 in 'free' advertising.
Why you MUST walk around with your eyes and ears wide open . . . how to create interesting stories about your client's business.
List Of 50 FREE Press Release Websites you can use Immediately.
How to ethically swipe very successful press releases.
Who to send Press Releases to that Nobody thinks of.
The sneaky way to attract local TV news stations to your clients story
The #1 WORST mistake you can make when writing your Press Release
Exactly what the BIG media fall for in press releases everytime.
Check Out What's Revealed In This Killer Package...
The Biggest Press Release Package Ever Includes...
Bruce, I have never sent a press release for anybody. I got your PR kit and sent out sone postcards and emails. One of the leads I got was from a carpet store.
He wanted to promote a contest so we brainstormed the best angles. I sent out press releases online and covered the 2 local papers and shoppers.
The owner was estatic! He got calls and traffic and had his best week in sales in 2 years. I made $600 and have a client for life.
Kenneth G, Grapevine, TX.
"I like this. Very thorough with no fluff, just how-tos. I never wrote a press release and this made it easy. And I charged $295 which was all profit. Sorry, but I hope most marketers don't get this! (I dont need the competition)" Penny W. Kentucky
"The best part of PR Power is it shows you how to get pr clients. He includes postcards and more to get calls from prospective companies. I would call this a great deal"Ben D. Baltimore, MD
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Memo From My 'Secret Office'...
Please Read This True Story...
When two of my Chicago friends, Gail & Tom got some publicity about their business in the local paper they were estatic!
They saw a big spike in business sales and realized it was worth a small fortune to them.
They even framed the news and placed it on the wall in their store in Chicago. But no more stories followed...because they didn't know how to get more Press Releases published.
Now YOU can show clients how Press Releases can keep their name out there, both online and offline.
And don't forget Online Services charge $199 to $299 just to write the Press Release. That's a VERY profitable service that YOU can now offer to local clients...and keep all the money!
"This rocks. Gives you the templates and the knowledge to go out and do these without too much trouble. I am a lousy writer but feel I can do pretty good." Eugene Lewis. Bloomington, IN
"Bruce, this is not what I expected, actually better. It covers the part I value most; Getting the pr cleints. Your trainings are always a good value compared to the over-priced stuff out there. Keep it up!" Craig M. San Antonio,TX
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“Press Release Power is just like it sounds – it adds power to getting and keeping clients. I followed your plan and have already collected $250, $350 and $200 for writing press releases for local clients. and I'm just starting. Basically I followed the format and used the software so I never had to outsource at all. Terrence B, Henderson NV
Days Hours Minutes Seconds
This Dynamic Press Release And Publicity Model Works For Online & Offline Businesses...And Gets Businesses Boatloads Of Attention And Customers Using BOTH ONLINE and OFFLINE Media. This Really Works.
$77,000 In AD Value From ONE Press Story in USA TODAY!
$4100 in AD Value From 1 Front Page Cover Story in Local Media
The strategies outlined in this report have resulted in media coverage for everything from small startups to mobile apps to fundraisers for charities, to local stores and local professional practices, and they can work for you too. I've divided the report into 7 parts. Each links together to teach you how to get media attention without spending money. Clients LOVE it and you will too! $19 Value